Mailkoo vs Klaviyo
An honest look at where Mailkoo fits, and where Klaviyo is still the better answer.
| Mailkoo | Klaviyo | |
|---|---|---|
| Pricing basis | Priced by plan limits and sending credits. | Priced by number of active profiles. |
| Sending infrastructure | Nine providers, or your own SMTP server. | Their own sending infrastructure. |
| Your data | Full export any time, REST API and webhooks. | Export supported; the profile model is theirs. |
How Mailkoo is different
The four things that actually change when you move.
Bring your own sending provider
Connect Amazon SES, SendGrid, Mailgun, SparkPost, Elastic Email or your own SMTP server. You keep the sending relationship, the reputation and the per-email cost.
Priced on what you use
Plans are built from real limits — contacts, campaigns, automations, sending credits — not from a contact-count ladder that charges you more for subscribers you never email.
Deliverability tooling included
DKIM and SPF verification, custom tracking domains, warmup schedules, bounce and feedback-loop handling are part of the product, not a higher tier or a separate vendor.
Your data stays portable
Full list export at any time, an open REST API, webhooks, and no lock-in on your templates or your data. If you leave, you take everything with you.
Where Klaviyo wins
Klaviyo's ecommerce integrations, predictive analytics and product-level segmentation are genuinely deeper than ours. If your store runs on Shopify and your automations key off browse and purchase behaviour in fine detail, that depth is worth paying for.
If your revenue is driven by deep ecommerce personalisation and you can absorb the per-profile pricing, Klaviyo is hard to beat at what it does.
Switching across
- 1 Export your subscribers and connect your sending provider — the DNS records to publish are shown for you.
- 2 Import your lists, rebuild your automations from the templates, and send a warmup schedule to the new domain.
- 3 Run both in parallel for one campaign, compare the numbers, and switch the rest when you are satisfied.